Our History
Tree Care Incorporated is an ISA Member and TCIA Accredited tree care company founded in 1962 and headquartered in Rancho Cordova, California, serving the greater Sacramento Valley for over 60 years.
Our roots go back to 1962, when Austin B. Carroll founded his own tree service and quickly earned a reputation as a trusted expert and protector of trees across the Sacramento region. His son, Willie Carroll, later took the reins, growing Austin B. Carroll & Son into one of Northern California’s most respected arboricultural companies. That company merged with Sta-Green Tree Service to form Tree Care Incorporated, combining decades of hands-on expertise under one name. For over 60 years, from Austin B. Carroll’s first truck in 1962 to today, that lineage has stood for quality, integrity, and genuine care for the trees and communities we serve.
A New Chapter, the Same Standards
Ownership of Tree Care Incorporated has transitioned to four new owners, with 50+ combined years of dedicated employment to this company and its standards:
William O’Neil
President & CEO
ISA Certified Arborist #WE-6163A | California Contractor’s License #475196 | TCIA Accredited Member representative
Robert Bornick
Vice President & CFO
ISA Certified Arborist #WE-5851A | ISA Tree Risk Assessment Qualification (TRAQ) | Qualified Applicator License #172346
Ricky Rios-Hernandez
VP & Chief Field Manager
ISA Certified Arborist #11271AT | TCIA Certified Treecare Safety Professional | TCIA Certified Treecare Academy Crew Leader | ISA Certified Tree Climber Specialist Evaluator
Roel Rodriguez
VP & Chief Operating Officer
TCIA Aerial Lift Operator | ISA Certified Tree Climber #WE-11418T | Certified Treecare Safety Professional #01793
Willie Carroll and co-owner Marsha Banta are retiring after decades of dedicated service. Rather than sell to an outside buyer, they made the deliberate choice to offer an employee buyout, ensuring TCI’s name, reputation, and values stay exactly where they belong: with the people who built them. Willie has deep ties with this company, and customers with long-time relationships will still be able to contact him with ongoing projects, questions, or concerns. He will retain his current cell phone number and can be contacted through our office.
Our Values
Tree Care Incorporated is fully licensed and bonded, holding California Contractor’s License #475196 and California Pest Control Business License #32525, and is a TCIA Accredited company staffed by ISA Certified Arborists. But credentials only tell part of the story. What hasn’t changed in over 60 years is our commitment to:
- Craftsmanship – treating every tree, every yard, every job site with the same care as our founders did in 1962
- Customer Service – clear communication, on-time work, and clean job sites, every time
- Safety – rigorous training and industry-best practices to protect our crews, your property, and your family
- Community – serving Sacramento Valley families, businesses, and municipalities as neighbors, not just contractors
We look forward to continuing that old-school work ethic, backed by newer technology and modern service standards, for the next generation of TCI customers.
Areas We Serve
Tree Care Incorporated proudly serves 20 communities across the Sacramento Valley, including Sacramento, Rancho Cordova, Fair Oaks, Carmichael, Folsom, Roseville, Rocklin, Granite Bay, El Dorado Hills, Cameron Park, Elk Grove, Citrus Heights, Lincoln, Loomis, Auburn, Shingle Springs, Placerville, Davis, Woodland, and Galt.
What Our Customers Say
Some kind words from our amazing customers
Members of
Accredited Industry Experts
